Tebyte

The App Store is an essential element of the new Apple mobile strategy. Launched on Thursday, it should take about 500 applications, including a proposed free quarter.

The ability to add third-party applications to enter the iPhone of Apple bungalow in the world of smartphones. In unlocking its platform with a development kit (SDK), the company has created the opportunity to build a true ecosystem around the iconic telephone.

The applications were at the heart of the keynote of Steve Jobs early June 2008 (a little too even, for some, eager to discover the face of the iPhone 3G), where he spent over an hour presentation, detailing their ergonomics and their variety.

In addition to mobile software of his choice through the firmware update, Apple up its iPhone at the same rank as other operating systems for smartphones, existing (Symbian, Windows Mobile, Blackberry, Palm) or in preparation (Google Android, LiMo Platform).

But this distribution is carefully controlled and channelled through a single distribution channel, the App Store, via iTunes, which should open its doors this Thursday, a few hours before the official launch of the 3G iPhone. And then he should start with 200 applications, Steve Jobs said that this will ultimately be 500 applications that will be available at launch, including free 25% and 90% of pay to 9.99 dollars or less.

App Store, the opening under control
Again, Apple is trying to revolutionize the distribution model for mobile applications, with its model of repayment (70% of the price back to the publisher) and imposing a common price, that is reminiscent of the strategy ’s iTunes Music Store, which has made it one of the most important platforms for downloading music world.

Note also that the first applications submitted had a visual aspect very attractive and has been repeated several times that the games would be on iPhone of superior quality. The presence of the accelerometer should also help create new styles of play

And if the iPhone begins to lose its power differentiating (mobile touchscreen close to this model are now legion), is on the side of applications that Apple could pull a new reputation.

Between free and paid software, users should be able to quickly customize their precious mobile, as it was already possible for iPhone EDGE. Only flat, mentioned earlier: the publishers of GPS navigation solutions remain cautious, the absence of periodic payment model and the fear of direct competition on the part of Apple had not yet allowed to propose their solutions, while that the platforms that would depart from the markup imposed by the App Store, as Java, are still not on the agenda.