Ask.com acquires Dictionary.com
By admin at 14 July, 2008, 11:03 am
Ask.com, formerly Ask Jeeves, remains an engine appreciated across the Atlantic. To improve its number of visitors and develop additional services, Ask the group has finalized the acquisition of Lexico Publishing, including the popular Dictionary.com, Reference.com and Thesaurus.com.
Ask.com is little known and used in France. In the USA, there was a search engine appreciated but is used today in less than 6% of U.S. research. It is therefore clearly not the weight, in terms of attendance, in the face of Google, Yahoo and Live Search. The engine is trying to reassure its advertisers and why decide to put their hands on the Lexico Publishing Group. The latter includes sites in fact. Reference.com, whose Dictionary and Thesaurus.com.
Ask managed to diversify its activities and adding a dictionary in the English language - including a reverse search - an encyclopedia and a directory. According to Hitwise Inc, Dictionary is already one of the most visited sites in the USA, the fifth-longest exactly, while Reference.com, the directory, would place the 39th and 47th Thesaurus.
Ask hopes inflate his audience of some 11 million visitors per month. The group will then fall to 145 million visitors monthly and the 9th place among the most visited sites. The amount of the transaction has not yet been revealed. Let us remember The Ask has also opted for a strategy of specialization and not compete directly address the tenor of research.
No comments yet.