Apple iPhone: not yet released and already shunned in Japan
By admin at 18 June, 2008, 11:15 pm
If his presentation has provoked the enthusiasm of many European consumers, the Japanese remain marble front of the new mobile application. There is much better according to them.
During the month of July, Apple will deliver the second version of its mobile phone iPhone (see our news about it). In Japan, SoftBank, the third mobile operator in the country, which has exclusivity for its distribution. It remains to be seen whether it will draw really part of it.
Indeed, if all eyes turned to him during his presentation at the conference WWDC 2008 orchestrated by Steve Jobs, Apple’s big boss, and if many people to expect its availability, the new iPhone does not seem to interest the Japanese more than that. According to a study conducted by marketing research firm Ishare with 500 people aged 20 to 49 years, 91.6% have no intention to buy a (87.9% for men and 95 , 3% among women).
Despite all the communication surrounding this terminal boasting a mobile art easy to learn, hard drive to attract Japanese consumers very demanding and used to a standing advance in new technologies.
Some bemoan indeed technologies they use every day and whose mobile iPhone is lacking: reception of digital television, NFC technology to serve as a mobile wallet or ticket, reading barcodes on two dimensions posters or magazines to purchase online, for example.
They point also another problem: the battery can not be changed himself. As indicated Ishare, quoted by AFP, “in the case of a two-year contract imposing keep the same phone, this gap can be a problem.”
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