Why manufacturers are still lagging behind?
By admin at 16 May, 2008, 6:43 pm
The Press Conference HTC of May 6 in London, and the few days that preceded them were rich in information. From mid April, several rumors have come to confirm the arrival, and thus the next announcement of several new terminals Windows Mobile 6.1. The new generation “Touch” will enable HTC to fill gaps in the previous one, while confirming its leadership position in this market.
And that’s where we observed a big difference between HTC strategy on one side and all other manufacturers of another. Take Sony Ericsson, which announces its arrival to fanfare in Windows Mobile at the Mobile World Congress 2008, but that does market its aircraft a year later. Or HP, which goes back over the release of its new iPAQ. The list is not limited to these two giants: Asus has long been the specialist in early ads, like Toshiba, which does not seem capable of learning from its mistakes…
Conversely, HTC plays low profile. No announcement before industrialized’s terminal. Last year, between the official announcement of the HTC Touch and its commercialization, it has not passed one month. Only couac in the history of manufacturer: S730 Smartphone, which will see its output remote a few months, but for purely commercial reasons.
For HP, Asus and Toshiba does not shift out of their terminals for commercial reasons, but for technical reasons: subcontractor fails, prototype evil ends, lack of component, etc… short by leaving HTC, “big” suffer lack of experience of small MDGs (manufacturer manufacturer for other brands). The problem is that mobile technologies are changing very quickly: a device as revolutionary presented at a given date falls in the “banality” if it really fate that a year later. That’s what could happen to Sony Ericsson and its XPeria X1…
HTC has the right strategy: the company can create a buzz around a product and flooded the market in the next few weeks. Customers are willing to buy it because it is the best device at the time. When Asus presents an innovative aircraft in March the buzz is also immediate. But in September, when the actual exit, there is not much anybody who expected so long. Meanwhile the competition has arrived and innovation is no longer one.
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