The visibility of Bluetooth technology improves

The Bluetooth technology is present in many electronic devices, but long-suffering a problem: a chronic lack of visibility. A trend which tends to fade, according to the latest survey.

It is now 10 years since the Bluetooth SIG, grouping industrialists today with more than 10,000 members, is responsible for promoting and improving the wireless technology Bluetooth short-range (see our dossier).

Ten years during which the presence of Bluetooth in electronic equipment has continued to grow, including through an early integration in mobile phones because of its practical aspects (communication headset, exchanging files without cables) and its low energy consumption.

Between recognition and use, a significant difference
But if the Bluetooth has passed the milestone of one billion compatible products sold on the market in late 2006 and has less than 2 years to pass the 2 billion units, it has long suffered from a recurring problem: a lack of recognition from the public. It is one thing to be present everywhere and quite another to be actually used.

And in 2007, if 80% of respondents were aware of the existence of the technology, the actual utilization rate did not exceed 30%. Concretely, this means that the majority of people with a Bluetooth mobile phone do not use this feature, although it is present, for reasons of ignorance and difficulty to use it.

Who has ever heard of Bluetooth?
In its new annual survey conducted on 2500 people by Milward Brown, the Bluetooth SIG notes that the level of recognition of the Bluetooth technology with the public continues to grow. 85% of respondents say they have already heard of this technology, constituting a fifth annual increase in a row.

68% of them are aware of the logo in blue tooth and know cite products incorporating this technology: mobile phones (79%), atria (61%) and computers (56%). More than 60% of respondents in four of the six countries selected for the survey (China, Germany, Japan, Taiwan, USA and the UK) have a Bluetooth device, 78% say they are willing to pay a little more expensive to and have 57% believe that their life easier.

According to the survey, Bluetooth has the highest rate of recognition from the public by wireless technologies: 85%, compared to 57% for Wireless USB, 53% for WiFi, tied with ‘Infrared, or 16% of the UWB (Ultra Wide Band).

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