Study: boom in mobile banking services in 1 to 2 years
By admin at 13 May, 2008, 8:39 am
The mobile banking services will be a reality for most major banks worldwide by 12 to 24 months, according to a study conducted for Sybase 365.
The mobile banking services are seen as a linchpin for economic development in emerging countries but it is also an excellent way to improve the quality of services provided to consumers in rich countries.
This is confirmed by a study by LoudHouse for Sybase 365, a specialist in mobile messaging services and m-Commerce, stressing that the major banking institutions worldwide launch of mobile banking services in the next 12 to 24 months.
The report, “Mobile Banking: The Second Wave. Global Mobile Banking Survey 2008″, interviewed 92 major banking institutions (32 in Europe, 30 in the USA and 30 in Asia-Pacific) and notes that for 66% d ‘ between them, the mobile banking services are seen as a potential improvement of existing services for consumers, while half of banks surveyed are willing to support this initiative.
And according to Mathew Talbot, vice president of m-Commerce Sybase 365, “for financial institutions that offer mobile banking services, it is not just trade issues such as reducing costs or income. The mobile banking services offer a unique opportunity to interact with consumers and restrain them. ”
A matter of visibility for the public
However, in the absence of consensus on their functioning, it will be for banks to ensure the necessary information, because it seems logical that well-informed consumers more willing to use this type of service.
The Loudhouse study also indicates that more than half of the institutions already offering mobile banking services have planned actions of marketing and public information in their 2008 budget.
Services available on her cell phone, what for? Firstly, to consult its balances (service present in 87% of banks offering mobile banking services) for alerts in case of transaction (77%), for transfers of money (74%) and to be alerted when the balance reaches a threshold (71%).
From the side of banks offering such services, especially on trying to develop the customer experience (87%), to extend Internet service Banking (81%) and to differentiate themselves by competition (71%). It remains to be seen whether the level of security linked to their use is sufficient, and for some, like TowerGroup Research, the danger is real face of the proliferation of mobile terminals to the numerous connectivity can act as door entry potential thieves.
The smartphones behaving increasingly like computers, risks of similar nature to fear and will require constant vigilance on the part of the user. However it is on this subject also properly informed.
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