How Google prepares for the mobile Internet of the future
By admin at 15 May, 2008, 6:43 pm
Speed, to the minimum reduced size, pleasant user interface … These criteria are the key to a successful mobile usage, for Google, which prepares web applications for his system Android, but also other mobile platforms.
The owner of the famous search engine is the package to attract mobile users. Developing web applications, accelerated research and online services are geolocation and program priorities. “We focus on creating web applications. The winning formula is that of a phone equipped with a web browser complete,” said Ann May Chang, director of engineering at Google in London.
The mobile platform Android is one of the latest creations of the development team based in the British capital. Composed of 80 people, it works in concert with other entities located in Bangalore, Beijing, Tokyo, Canada and in Silicon Valley.
Applications ready for use
For mobile Internet reaches to conquer the public, the ingredients seem obvious: a successful user interface, like the Apple iPhone, and data packages inexpensive products summarizes the head of the division Google Mobile.
Google, “Anna May Chang, is also an impasse on the development of applications that require downloading information on the phone. A process too tedious for the user launches Does, which also slows the aircraft.
Developers prefer to focus on innovative web applications, such as Google Grand Prix (code name). It is a mobile software suite that includes search functions, messaging and mail services around the GSE.
The team has tailored its search application for use as efficient as possible on mobile devices, says Dave Burke, technical director of engineering at Google mobile.
The quick, decisive criterion for success
To facilitate the user experience, the objective is to minimize the size on the phone’s keypad. As soon as he begins typing a word, it proposes the implementation of the terms possible in order to save time. “The speed is a criterion that really matters. This is a priority,” says David Burke. Make the navigation and interaction simplest possible is essential, “says Anna May Chang.
“Google owes its success since the beginning extreme rapid responses to queries. [Speed] was therefore a priority for us,” she says.
Mobile Platforms: Google is not confined to Android
And in terms of mobility, Google does not confine itself to Android, although whether its OS mobile home. For developers, this is a platform among many others. A state of mind which reflects the corporate culture very open Google.
Partnerships are indeed the heart of the mobile strategy of the company. The company has established agreements with major phone manufacturers - Apple, LG, Motorola, Nokia, Samsung and Sony-Ericsson, and with mobile telephony operators located in the four corners of the world. Among them are the European and American Vodafone, Telefonica and Sprint, but also the Japanese NTT DoCoMo and KDDI, the Indian Airtel and China Mobile.
no matter what it does, iPhone is miles ahead now.